In noisy Olympic marketing craze, to really get the status of Olympic corporate sponsors are few, most businesses can only be more to do with the Olympic banner edge ball, but fortunately the market is more recognized is the result, who truly recognized and remembered by the public, is the only criterion to judge the outcome.
Ipsos survey shows that some companies, while not an Olympic sponsor, he was recognized as the public are doing the Olympic status.
Lot of past experience has proven, whether or not a true Olympic sponsor, in short, once the public finds is, and its sales will increase.
In the sports apparel industry, 82% of the Li Ning as the Olympic sponsors, as well as 70% of the company Nike as a
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